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25 Jul, 2025
An individual is reading an accessibility statement

What Makes a Good Accessibility Statement?

Don’t know what a website accessibility statement is? This likely means that you don’t rely on accessibility efforts and assistive technology to navigate the online world. But for anyone in the business of running an online business, you not only need to know what these statements are, but also how to build a good one. 

More Than Just Legal Boilerplate

For the uninitiated, an accessibility statement is a publicly posted statement about a business or organization’s commitment to making its website usable for everyone, including those with disabilities like low or no vision, low or no hearing, or limited mobility.

From the user perspective, these statements provide real-world insight into the commitment, effort, and usability built into a website’s framework. From a business owner’s perspective, these statements provide a platform for transparent communication with visitors and a tool for lessening a business’s vulnerability to accessibility lawsuits. 

Unfortunately, many websites have accessibility statements that don’t say much or rely heavily on boilerplate language rather than providing customized and genuine insight. Statements like this don’t actually serve either purpose.

As a provider of high-quality website accessibility audits, we understand both of these perspectives and hope to provide some insights on how to build a genuinely good accessibility statement that meets the needs of both businesses and users. Let’s take a look!

Key Components to Include

  1. Clear Purpose: This is the most basic aspect of an accessibility statement, but it may be among the most important. In just one or two sentences, your statement should clearly and unequivocally relay your business’s commitment to website accessibility. It should be sincere and can mention any specific connection that you have to accessibility, if relevant. This sets the tone for what users can expect and shows a genuine interest in providing the best experience for everyone.
  2. Standards Followed: This is your opportunity to identify which accessibility standards your website complies with, or strives to meet. This can include brief mention or discussion of WCAG 2.1, WCAG 2.2, Americans with Disabilities Act (ADA), Section 508, or other relevant laws. 
  3. Scope of Accessibility: This information also helps set expectations by explaining which digital products are covered by your accessibility efforts. For instance, is it limited to only your website? Or does it also extend to cover mobile apps? Are PDFs included? Be thorough and specific in explaining the reach of your accessibility efforts.
  4. Accessibility Tools & Features: Provide information about what types of accessibility tools are built-in to the website. This can include compatibility with screen readers, confirmed keyboard navigation, easy text resizing, the inclusion of alt-text on images, and more. Whatever you’ve incorporated or used to make your website maximally accessible to all users should be stated. This is your chance to brag, so take it!
  5. Ongoing Efforts: Make sure to include a statement about the fact that your website is committed to using ongoing efforts to keep the accessibility features fresh and up-to-date. A simple sentence stating that you regularly review and improve the website to ensure compliance with the stated standard and with ever-improving features and tools is great. 
  6. Date of Last Update: This is directly related to your ongoing efforts to keep the website accessibility current. By including the stated date of your most recent update, it helps accomplish two goals: 
    1. users will see that you are serious about your commitment and that you are comfortable tracking your own accessibility efforts because you actually do make updates. This goes a long way to building consumer trust! 
    2. users will know what to expect as far as current standards. In other words, if the date shows that you just updated, they’ll know that you’ve likely incorporated any recent improvements. If the date shows that it’s been six months, they’ll know that an improvement that became popular since the last update may not quite be incorporated or discussed yet.
  7. Known limitations: If there are any known limitations with the digital accessibility profile of your website, state these clearly. Don’t worry about the fact that your website isn’t perfect…yet. Trying to bury or ignore limitations can destroy consumer trust in the long run. 
    1. For instance, if your accessibility statement makes it seem as though you’ve got everything covered, but some users consistently bump up against the same accessibility barrier, then your statement will appear dishonest or more like an attempt at gaslighting, rather than informing, your audience. 
    2. Explaining limitations with transparency and honesty builds trust and sets clear expectations. Trust and clarity are the foundation for brand loyalty.
  8. Contact Information: Your statement should provide a clear and easy way for website users to report accessibility issues- by email, phone, or through a fillable online form. This is really the best way to invite dialogue and show users with disabilities that you are serious about your commitment to meeting the standards and providing the most accessible experience possible. 
  9. Plain Language: Don’t rely on legal or technical jargon. Use friendly, inclusive, easy to understand language. Don’t assume that everyone reading your statement knows coding, laws, or every element of digital accessibility. Your language should be simple, genuine, and approachable.

Good Accessibility Statement: Suggested Template and Example  

Remember- your accessibility statement doesn’t have to be identical to every other one on the web or in your specific industry. In fact, it shouldn’t be! It should be customized, personal, and genuinely informative. Check out the sample and example below before crafting your own.

Sample Statement Template

This template can, and should, be customized to your business, website, and audience, but it is a great guide for preparing a statement of your own.

_______________________

Accessibility Statement

Last Updated: August 6, 2025

At [Your Business Name], we are committed to ensuring digital accessibility for all users, including people with disabilities. We believe that everyone deserves equal access to information, services, and opportunities, regardless of age, ability, or technology.

Standards We Follow

Our website strives to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, and we are actively working toward compliance with WCAG 2.2. We also aim to meet the requirements of Section 508 of the U.S. Rehabilitation Act.

Accessibility Features

To support accessibility, our website includes:

  • Keyboard navigation support
  • Screen reader compatibility
  • Adjustable text size and contrast options
  • Descriptive alt text for images
  • Logical heading structures and semantic HTML

Known Limitations

While we are committed to accessibility, we recognize that some areas of our website may not yet be fully accessible:

  • PDF documents: Some older PDFs may not be fully tagged for screen readers.
  • Third-party content: Embedded tools or widgets from external providers may not meet accessibility standards.
  • Video content: Some videos may lack captions or transcripts, though we are working to update these.

If you encounter any barriers, please let us know—we’re here to help.

Feedback and Support

We welcome your feedback on the accessibility of our website. If you experience any issues or have suggestions for improvement, please contact us:

  • Email: accessibility@[yourdomain].com
  • Phone: (123) 456-7890
  • Accessibility Form: [Link to form]

We aim to respond to accessibility inquiries within 2 business days.

Ongoing Commitment

Accessibility is an ongoing journey. We conduct regular audits, user testing, and updates to improve usability for everyone. Your input helps us make our site better.

Active, In-Use Statement / AllyADA Website

___________________

 

Accessibility Statement

At AllyADA, web accessibility matters. We consider that everyone deserves equal access to online information and services, and we are dedicated to helping companies and organizations achieve this goal.

Every day we build a more inclusive digital environment and promote a barrier-free web experience. To make our own content usable for a wider range of people with disabilities, we are conforming with WCAG 2.2, Level AA, published by World Wide Web Consortium on 05 October 2023. Our team continuously works to improve our own website and services, adhering to the latest accessibility standards and best practices. We will collaborate to ensure you have the information and services you need.

CONTACT US

Your feedback is important for us, so please, if you want to make your digital assets accessible for all, or in case you encountered an inaccessible website that does not comply with web accessibility standards and does allow users with disabilities efficiently use its services or products, contact us at:

ALLY ADA LLC
(844) 255-9232
contact@allyada.com

AllyADA Can Help!

We are in the business of accessibility, so we get it. Our CPACC-certified specialists don’t just know how to audit your website to identify accessibility barriers and recommend fixes to get you up to speed. We also know how to put our knowledge of your website to work crafting a perfectly balanced and approachable accessibility statement.

We can customize a clear explanation of your website accessibility efforts, tools, and limitations to tell your unique users exactly what they need to know in order to navigate and get the most out of your website.

When it comes to best-in-class digital accessibility, nobody does it better, easier, or more affordably than AllyADA. Call us today for a FREE consultation and learn how we can help you maximize your business benefits, lessen your legal vulnerabilities, and grow trust in your brand. 

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